The Adprentice : Episode 4 (SONY)

THE ADPRENTICE : EPISODE 4 This episode the Adprentice-s learn how to tie in the magic of the Sony Tablet S with the logic of choosing the right media platform. Winner walks away with Sony Walkmans (MP3/MP4 digital music players). CLASS #3: Big Idea this, Big Idea that. So what exactly IS the Big Idea? The 20 learn what all that BIG-ness is all about and also some cool ways to come up with amazing ideas including a nifty technique called 'Divergent Thinking'. CHALLENGE #3: After enjoying every bit of the Sony Tablet S, the Adprentice-s now have to show how they can sell the product to the massess creatively. Crystal Lo from Sony Malaysia gets really impressed at how the presentations were on par with other professional advertising agencies. See for yourself what they're made of. SURPRISE GUEST #3: So...how do you choose the right media platform for the target audience? Kevin Peterson from Freeform Media shares a little background on what is needed to make the right decision and his experience in channeling the right content to the right people. For more information on the first-of-its-kind advertising competition, the Adprentice, visit http://iact.edu.my/adprentice/ MUSIC BY (In order of use) Dizkopolis - Class of 91 Bedroom Sanctuary - Ten Again Busco - Busco Killeur Calculateur - Tigers Gone Ape Reza Salleh - Stracciatella Reza Salleh - Rest & Relax PRODUCER Aaron Tan DIRECTOR Joyce Huan DIRECTOR OF PHOTOGRAPHY point8cam PRODUCTION ASSISTANT Meor Nazrin Sabrina Binti Kamaruddin Fauzan Bin Fuad KG Krishan EDITED BY Darren Chan