The media-shark

Made with Vine mobile app. You can read more in our article: http://www.grreporter.info/en/instagram_challenging_vine/9506 Idea and script: a traditional media-shark is chasing another victim to "swallow" it up (media market consolidation). The small traditional media fish is trying to escape and resist but it is caught and assimilated eventually. The media-shark is swimming undisturbed, standing on top of the media food chain until it is faced with an unexpected and terrifying intruder -- the kraken of new media. In the end, it is caught and assimilated too. Conclusion: "There's always a bigger fish!" PS No real traditional media fish or media shark was killed while shooting this video. The assimilation of traditional media by the kraken of new media continues with full force, for good or bad.