The Sports Bra Test - Beyond Linkbait With Sally Falkow

Sally Falkow of Expansion Plus Inc. discusses her contribution to the (rather crowded) SES NY Beyond Linkbait panel on a sports bra test video series called "The Bounce Test". Falkow and Greg Jarboe of SEO-PR examine her strategy of rethinking traffic sources to a sports bra company and repositioning the page through a promotion of in-links.