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Melissa McGinnis visits the Michael Canale Salon in Beverly Hills and learns that they are one of the first salons to recycle their aluminum foils used for hair coloring. This is part of the re-squared recycling program founded by entrepreneur Trent Horinek. Trent grew up around a hair salon and saw all of the foils being thrown away. He found a company to wash the collect foils and melt them down turning the foils into a valuable material, currently being sold to make engine parts.
Michael Canale has been coloring the most famous people in the world locks for a very long time. But perhaps what's even more exciting is that he's now participating in a recycling program- you know ladies, most of you get your hair colored well a lot of those aluminum foils are now being recycled to Honda engine. Michael's one of the first salons to participate in this recycling program, it's very exciting.
Trenton is the founder of this really incredible new thought process: recycling in a hair salon. Trenton's father owns a hair salon of this kind in Beverly Hills, and for years and years and years and he had been seeing these aluminum foil just pile up and be thrown away so he thought to himself- why not do something about it? So what he did is some businesses together, bought a van, and from then on the company just grew. The company has been recycling up to 40,000 pounds worth of just pure aluminum foil. They bring all the foil weekly and bi-weekly, depending on when our van fills up. The foil is then cleaned, melted down to and sold to Honda to make engines.
They also collect shampoo bottles!