Trade Starts Here: Luisa and Olman

Trade and environmental protection can go hand in hand. La Paz Fruits, an 11-year old fruit processing company in Costa Rica, is one example. Luisa Chacón and Olman Briceño tell us how they built the first certified carbon-neutral company in their sector and became the leading frozen fruit exporter in Costa Rica. Trade in food products starts here. Trade Starts Here is a video series produced by the WTO. It showcases people who have benefitted from trade in different parts of the world and with diverse backgrounds. Learn more: WTO at 20: www.wto.org/english/thewto_e/20y_e/20y_e.htm Agriculture: www.wto.org/english/tratop_e/agric_e/agric_e.htm Environment: www.wto.org/english/tratop_e/envir_e/envir_e.htm