Tribute to Rhin'do Scarr

"Campaign themes are usually developed with the objective of circulating over an extensive period. However, many of the campaigns are short lived because of various factors such as cut-throat competition in the market place etc. One factor of success is the strategic portrayl of key individuals wthin the campaign or process of campaigning. Those individuals create their value through generating positive expectations which refer - in the second phase of identification - to the campaigning organisation. If your campaign has a good theme to share and valuable figures of identification, then your brand or service has possibilities of staying on top of customers mind for a longer period of time."