Vinyl revival at CES tech show

(8 Jan 2016) US CES VINYL SOURCE: AP TECHNOLOGY RESTRICTIONS: TECHNOLOGY CLIENTS ONLY LENGTH: 2:54 AP Television Las Vegas, Nevada – 7 January, 2016 1. Various of new Technics record player made by Panasonic 2. SOUNDBITE: (English) Matt Frazer, Panasonic Nations Training Manager: "This is 100 per cent customer driven. Consumers have been asking for the SL1200 to come back, people have wanted Panasonic to come back with the Technics brand. People want the SL1200 specifically to be the product that came back. They're the ones who brought it back, this is not something we decided to bring to market." 3. Various of Technics booth at CES 4. Time Lapse of people looking at SL1200 record player ++MUTE++ 5. Various of SL1200 record player 6. SOUNDBITE: (English) Matt Frazer, Panasonic Nations Training Manager: "There is a tonality to vinyl, a warmness to it that people are clamouring to have back in their lives, some people feel that digital audio can at times feel somewhat cold or uninviting." 7. Various of Sony audio booth at CES 8. Various of Sony's new record player PS–HX500 9. SOUNDBITE: (English) Lauren Zamparelli, Sony's New York Sales Manager: "I think Vinyl is back. I think Vinyl is back in a big, big way." 10. Wide of Sony's new record player PS–HX500 on booth 11. SOUNDBITE: (English) Lauren Zamparelli, Sony's New York Sales Manager: "A lot of people are very excited, a lot of people, you know, 'I can't wait to hook it up and listen to my collection again.' I think it is going to be an added complement to a lot of people's personal home theatre solutions." 12. Various of Louis Moskowitz, owner of Record Mart music store in New York 13. SOUNDBITE: (English) Louis Moskowitz, Music Store Owner: "A big reason people are getting back in to it (records) are the millennials have gotten in to it and in turn their parents have gotten back in to it. It's kind of something that brought them together. I've had some customers that said that, they're listening to music, getting their kids, the stuff they grew up with, the Led Zeppelin, Pink Floyd. So in short that would be my answer. The sound is also superior I think and I think a lot of people are realising that." 14. Various of band playing on Gibson stage 15. Various of record player LEADIN: Vinyl records are getting visitors in a spin at the Consumer Electronics Show. The show is all about the latest gadgets and hi-tech gizmos - so these old-style music players are a surprising hit in Las Vegas. STORYLINE: Vinyl is back and black in Las Vegas. Some of major names in electronics are going back to the future and introducing new record players. It's one of the trends at this year's Consumer Electronic Show (CES). Panasonic has re-launched its Technics brand of audio equipment and the record player is at the heart of this revival. Panasonic had discontinued the Technics brand after it had fallen out of favour with the digital music generation. But that's all changed. Matt Frazer of Panasonic says the impetus to bring the brand back came from consumers, after vinyl started to become fashionable again. "This is 100 per cent customer driven. Consumers have been asking for the SL1200 to come back, people have wanted Panasonic to come back with the Technics brand – People want the SL1200 specifically to be the product that came back. They're the ones who brought it back. This is not something we decided to bring to market," says Frazer. He adds: "There is a tonality to vinyl, a warmness to it that people are clamouring to have back in their lives, some people feel that digital audio can at times feel somewhat cold or uninviting." One of the biggest hits of Sony's new line up is also a record player. ==== Clients are reminded: You can license this story through AP Archive: http://www.aparchive.com/metadata/youtube/1a2efab25c7252866fd9976d1e49436e Find out more about AP Archive: http://www.aparchive.com/HowWeWork