Vodafone Musical Earmuff

During the winter of January 2013, Vodafone India ran a campaign to spread awareness about its range of Value Added Services, at the Maha Kumbh Mela -- the largest religious festival in the world, visited by over 100 million people. 
 In keeping with the mood of the festival, it was decided to promote Devotional Music from Vodafone's repertoire of Value Added Services. To do this, we embedded a devotional music player into a vital winter accessory: earmuffs. 
 These Musical Earmuffs were branded with the Vodafone logo and a message that instructed people to 'Dial 123 to listen to devotional songs'.
 Thousands of Vodafone Musical Earmuffs were distributed to people from diverse socio-economic backgrounds. Helping the brand reach out to some of the most inaccessible sections of Indian society, at a fraction of the cost. Client: Vodafone India Marketing Team: Vikram Passi & Royce Nair Agency: OgilvyAction President: Samir Gupte National Creative Director: Vipul Salvi Art Director: Sanjeev Singh Creative: OgilvyAction creative team Client Servicing: Tarun Gupta, Sandesh Chavan & Rashi Jain Production House: @infiniti films Director: Vishal Mangalorkar Producer: Pria Mundra Director of Photography: Karthik Ganesh Editor: Rizwan Maple Music: Sachin Mittra Fabricator: Jay Sinha