What Amazon Sellers are Doing to Increase Sales

Make Life Easier: http://www.veeqo.com How Shopify Sellers Are Increasing Sales: http://info.veeqo.com/how-shopify-sellers-are-using-multi-channel-marketing-to-increase-sales Ultimate Guide to eCommerce Marketing: http://info.veeqo.com/how-retailers-are-increasing-sales-with-multi-channel-sales-and-marketing Amazon is a huge marketplace which offers all its sellers – big and small, pro and novice – the opportunity to reach millions of potential customers. Of course this means it’s a valuable shop window with a massive amount of traffic, but selling can be a challenge. - http://www.veeqo.com http://www.socialscoutapp.com - How did you get into selling on Amazon? We began with a goal to replace our full time incomes (I am a software engineer and my partner is a clinical pharmacist) and knew we had a unique product with a market fit that we had casually proven out prior. We discovered FBA first and decided to begin selling seriously after hearing some podcasts on the subject. What are some of the things you did to help you increase sales when you first started? We ran some Amazon pay-per-click ads (also called sponsored listings) and did social media marketing on Facebook, Twitter and Pinterest. To date, social marketing and promotions have been our most effective and revenue efficient means for driving conversions, not just raw clicks. How did you get your big break? We ran some very aggressive daily deals on Amazon, some for over 80% off. Once those deals hit, two major events happened: We pretty quickly made it onto the “New & Noteworthy” and “Hot Deals” sections of Amazon’s home page for our product category. Pages like this receive a tremendous amount of traffic from highly motivated buyers The SlickDeals community found our deal and drove a high rate of conversions to our product pages The end result was that our heavily discounted product made it to #1 in its category, and our related products (which Amazon links to from the main product page) made it to #2 and #3. Heavily discounting one item on Amazon results in a spike in sales on your related products CLICK TO TWEET What has been your largest revenue from a store till date? The day of our ‘big break’ showed $1800 in revenue. Read More Here: http://blog.veeqo.com/what-amazon-sellers-are-doing-to-increase-sales/ Aaron Schlesinger is an Amazon seller. Aaron and his partner began selling their private label product on Amazon FBA at the end of 2014 and have since ramped up sales, reaching #1 and #2 in their category and have featured in “what’s hot” on Amazon. He is currently running an e-commerce website for his products and has blogged about his FBA experiences and tips. Aaron has most recently rolled out all of his Amazon marketing expertise, strategies and experience into a software-as-a-service product called Social Scout specifically aimed at helping Amazon private label sellers. He offers help on how to optimize marketing and product promotions across multiple social media channels.