Why Persuasion Is a Science Not and Art

There is over 60 years of research into behavioral science and managers and executives should learn to use these tools to drive profits says Steve Martin, a director and behavior expert at consultancy Influence at Work. Don’t miss a WSJ video, subscribe here: http://bit.ly/14Q81Xy More from the Wall Street Journal: Visit WSJ.com: http://www.wsj.com Visit the WSJ Video Center: https://wsj.com/video On Facebook: https://www.facebook.com/pg/wsj/videos/ On Twitter: https://twitter.com/WSJ On Snapchat: https://on.wsj.com/2ratjSM