Women strip down in NYC store for XOXO clothing line

(3 Dec 2009) SHOTLIST Associated Television New York - 2 December 2009 1. Wide shot men looking display window 2. Pan from men in window to girls 3. Tight shot of men looking in window 4. Tight tilt up of girl putting on shoe than walking away 5. Tight shot of men looking in window 6. Pan from tight shot of girl primping in mirror to men 7. Zoom to tight shot of girls butt 8. Wide shot of girl walking toward camera 9. SOUNDBITE: (English): Carol Powley, XOXO creative director for the window display "I don't really think of it as a peep show. I think it is a little bit more artsy than that. I playfully call it a window theater because we did kind of an off off Broadway set and it is a play on voyeurism. All of the people living in New York City peering in one anothers apartments and then realizing that, 'oh I'm not supposed to be looking at that.'" 10. SOUNDBITE: (English): Niki Huey, model: "it's really funny, I don't know I think this whole thing is a sort of funny weird experiment. And I love these guys who are like 50 or 60 years old and all of a sudden they are like all of a sudden reduced to these 12-year-olds. They're like 'oh my ghosh boobs.' I love it. I think it is humorous. It's not creepy it's just funny." 11. Tight shot of girl walking 12. Tight shot of men in window 13. SOUNDBITE: (English): Kevin Pasqualina, viewer: "I think it's great and I think it works and they are selling lingerie and other clothes and where can I buy it." 14. SOUNDBITE: (English): Dave and Laura Johnson, viewers: "my wife is letting me watch this. She's a lovely understanding woman and that's why I married her." 15. SOUNDBITE: (English): Debbie Rochon, viewer: "it is not appropriate, you might as well be peaking in someones window and that's basically what this is." 16. Tilt down of girl putting on make-up in mirror STORYLINE WINDOW GIRLS CALLING FOR PEEPING TOMS It's a sort of holiday "peep show" on Fifth Avenue. And it's not X-rated just XOXO. That's the name of the clothing line being advertised in a storefront, with one young woman stripping to her underwear, another texting a friend. Then the first puts on makeup, while the second lounges on a sofa, flipping through magazines. "I don't really think of it as a peep show. I think it is a little bit more artsy than that." says Carol Powley, the creative director for the window display that is drawing huge crowds daily. And while they gawk, they're looking into clothes made by the California-based company that touts "a sexy, body-confident lifestyle." The goods are sold online and in major department stores. The scantily-clad models were hired to change clothes for 10 days in leased window space. Powley calls it "a play on voyeurism" right across Fifth Avenue from the traditional Lord & Taylor holiday windows that attract families with children. Some of them then go to see the XOXO display. For model Helene Traasavik, it's nothing unusual. Except for the audience: "And I love these guys who are like 50 or 60 years old and all of a sudden they are like all of a sudden reduced to these 12-year-olds. You can license this story through AP Archive: http://www.aparchive.com/metadata/youtube/61c194a55d62b223013239cbaeb5029a Find out more about AP Archive: http://www.aparchive.com/HowWeWork