AdWords Office Hours: Shopping Campaigns

Watch Nicole, a Partner Education Manager for Shopping, and Kathleen, AdWords Online Specialist discuss the new Shopping Campaigns, a new type of campaigns for Product Listing Ads. 1:39 - Nicole talks about why online retail matters to an advertiser 2:29 - Current experience with Product Listing Ads 3:44 - Benefits to Shopping Campaigns 4:30 - Retail-centric campaign management 5:20 - Advanced reporting 6:22 - Competitive landscape data 7:36 - Creating a "Shopping" campaign in AdWords 12:50 - When do you start subdividing? 14:03 - When do you stop subdividing? 15:15 - Are shopping campaigns suitable for any sized retailers? 15:55 - How are the new Shopping campaigns being received? Can you give us any feedback? 17:30 - How do we benchmark data?