INTERVIEW: Michael Heina, Head of Esports Europe at Nielsen Sports

In August 2017, Nielsen opened up its own esports division. The express goal was to start assessing the esports space with reliable data, and to meet the constant need for sponsorship valuation. At the SPOBIS Gaming and Media summit, The Esports Observer spoke to Michael Heina, the head of esports, Europe, for Nielsen Sport. Follow us at: https://www.twitter.com/esportsobserved https://www.instagram.com/esportsobserver/ https://www.facebook.com/esportsobserver/ More TEO: Podcast: https://esportsobserver.com/teo-podcast/ News App: https://apple.co/2MfLhye Homepage: https://www.esportsobserver.com Music: Good Morning by LAKEY INSPIRED https://soundcloud.com/lakeyinspired Creative Commons — Attribution-ShareAlike 3.0 Unported— CC BY-SA 3.0 https://creativecommons.org/licenses/by-sa/3.0/