JCDecaux Norway - Plan Because I am a girl - October 2012 - Giant Instagram

Plan is an international development organisation operating in 50 countries across Africa, Asia and the Americas to promote and protect the rights of children. This concept has been done within the "Because I am a girl campaign", aiming at supporting girls right to quality education .To engage the younger generation in their work, they used Instagram as a tool and built a giant Instagram phone. For each photo taken, BikBok (Fashion Brand) donated 1€ to the campaign.