Love Not Landfill and Wear Next: How London and New York make fashion circular

Where do our clothes go when we’re done with them? In a city like New York alone, 200 million pounds of clothing are being landfilled annually - that is the equivalent of over 440 Statues of Liberty. Globally, 73% of the materials used to produce clothing are landfilled or burned at the end of their life, while less than 1% of old clothing goes on to be used to make new clothes. Two recent campaigns - Wear Next (New York) and Love Not Landfill (London) - aimed to divert clothes from landfill and encouraged brands and citizens to embrace the new mindset and make our wardrobes really work. They say that whether it’s swapping them, selling them, donating or recycling them, it’s possible to work together to prevent clothing from ever becoming waste. Join this session to find out why these campaigns were set up, how they went and what they learned. ------------------------ Thank you for watching this video. The Ellen MacArthur Foundation is a UK charity working on business, learning, insight & analysis, and communications to accelerate the transition towards the circular economy. — Find out more about our work here: www.ellenmacarthurfoundation.org — ► Subscribe to our channel here: https://www.youtube.com/channel/UCQAC... — We love your comments and feedback, so please share here. Don't forget that if you do like our videos, you can click the "like" button as well as sharing with your colleagues and friends. — The Ellen MacArthur Foundation was launched in 2010 to accelerate the transition to a circular economy by world record breaking sailor Ellen MacArthur. Since its creation the charity has emerged as a global thought leader, establishing the circular economy on the agenda of decision makers across business, government and academia. With the support of its Core Philanthropic Partners SUN, MAVA and People's Postcode Lottery and Knowledge Partners Arup, IDEO, McKinsey & Company and SYSTEMIQ. — Follow us online on these channels: Instagram: http://instagram.com/ellenmacarthurfoundation Facebook: http://facebook.com/EllenMacArthurFoundation LinkedIn: https://www.linkedin.com/company/ellen-macarthur-foundation Website: https:/www.ellenmacarthurfoundation.org Twitter: http://twitter.com/circulareconomy Medium: http://medium.com/circulatenews