What will the clothes of the future be made of?

Can we take waste and create fabrics that delight? Two researchers from Aalto University joined us in our studio to tell the story of how a scarf, made from organic cotton waste, came to be worn by the French President, Emmanuel Macron, and Finland's First Lady. What does this innovation tell us about the future of our clothing? ------------------------------------------ Thank you for watching this video. The Ellen MacArthur Foundation is a UK charity working on business, learning, insight & analysis, and communications to accelerate the transition towards the circular economy. — Find out more about our work here: www.ellenmacarthurfoundation.org — ► Subscribe to our channel here: https://www.youtube.com/channel/UCQAC... — We love your comments and feedback, so please share here. Don't forget that if you do like our videos, you can click the "like" button as well as sharing with your colleagues and friends. — The Ellen MacArthur Foundation was launched in 2010 to accelerate the transition to a circular economy by world record breaking sailor Ellen MacArthur. Since its creation the charity has emerged as a global thought leader, establishing the circular economy on the agenda of decision makers across business, government and academia. With the support of its Core Philanthropic Partners SUN, MAVA and People's Postcode Lottery and Knowledge Partners Arup, IDEO, McKinsey & Company and SYSTEMIQ. — Follow us online on these channels: Instagram: http://instagram.com/ellenmacarthurfoundation Facebook: http://facebook.com/EllenMacArthurFoundation LinkedIn: https://www.linkedin.com/company/ellen-macarthur-foundation Website: https:/www.ellenmacarthurfoundation.org Twitter: http://twitter.com/circulareconomy Medium: http://medium.com/circulatenews