China: Nation's largest wholesale market manufactures Squid Games products for Halloween

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Tens of thousands of Squid Game masks and memorabilia are being produced in Yiwu despite Netflix being unavailable in China. Footage filmed at the Yiwu International Trade City on Friday shows manufacturers making the products in time for foreign clients to buy them for Halloween.

Inside the Yiwu International Trade City the new topic is the Squid Games show. Due to the fame and publicity around this TV series, the biggest trading place of small toys in the world, has also started manufacturing objects related to the show.

“Many kinds of products have been developed related to Squid Game in Yiwu, such as small toys, clothing, accessories and so on, because these supply chains are already very mature in Yiwu. These (Squid game related) products are very popular mainly because of the popularity of this TV series, the audience is also relatively wide, and people are also very interested in the scene-oriented props in the TV series,” said manufacturer Chen Guo.

Squid Game sees hundreds of cash-strapped individuals invited to compete with one another in children’s games - now a matter of life and death rather than fun - for millions of dollars. The brutal thriller is currently the most-watched show on Netflix of all time.

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SOT, Chen Guo, Business owner (Mandarin): “Our factory has made several masks, sales was good a while ago, basically the production capacity has reached saturation point. But now this heat trending is declining, as it is almost Halloween now, production is almost over, sales have stopped.”

SOT, Chen Guo, Business owner (Mandarin): “We mainly sell these products through foreign trade, the main customers are from foreign countries. We have orders from various countries, mainly for Europe and the United States and South Korea.”

SOT, Chen Guo, Business owner (Mandarin): “We learned some information about the popularity of squid games on October 5th, and then we learned about the market demand around us, and we decided to start producing these squid game-related products.”

SOT, Chen Guo, Business owner (Mandarin): “Many kinds of products have been developed related to Squid Game in Yiwu, such as small toys, clothing, accessories and so on, because these supply chains are already very mature in Yiwu. These (Squid game related) products are very popular mainly because of the popularity of this TV series, the audience is also relatively wide, and people are also very interested in the scene-oriented props in the TV series.”

#SquidGame #China

Video ID: 20211029-060

Video on Demand: https://ruptly.tv/videos/20211029-060
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